Becoming a Destination Business

11 January 2023

Jon Schallert is the only professional speaker in the world specializing in teaching businesses and communities how to turn themselves into Consumer Destinations.

Jon speaks to thousands annually on his Destination Business process, which he developed over the course of twenty-five (25) years while interviewing over 10,000 independent business owners in over 600 cities and towns in North America.

In this workshop created for Alberta Open Farm Day participants, business owners, and entrepreneurs, Jon will show how most farms and businesses today can attract more visitors and customers while increasing their sales and profits, while lowering their marketing costs at the same time. Attendees will also learn how any business can apply his Destination strategy to attract more local visitors and customers, while at the same time pulling faraway customers from outside the area, sometimes from hundreds of miles away!

Attendees of this workshop will also learn:

• How to take this Destination Strategy and apply it immediately to maximize revenue and profits on 2023 Farm Days weekend August 19-20, 2023
• How to get consumers and visitors to pick your farm to visit and purchase from, using one simple, powerful tool
• How to get a customer to love your business within minutes of entering your property and getting out of their cars
• How to get customers to want to visit your farm by immediately looking at any page of your website or social media pages


Immediately following the workshop, Jon will provide every attendee with a specific, simple, step-by-step strategy to maximize attendance during this hugely important weekend.
Attendees will leave the day wondering: “Why haven’t I done this before?”


 $150 per person

includes a buffet lunch.